Mmmmmm... I'll have the CT River Water
I scream you scream we all scream for CT River Water! Some of the best ice cream in the world is right up north from us in Vermont. I bet you have heard of them… Ben and Jerry’s. Recently Ben and Jerry’s picked 5 cities in the U.S. to have their own ice cream flavor. Continue Reading
Racial Backlash...in 2013?
The need to defend a marketing strategy against racial backlash in 2013…couldn’t happen, could it? This week opened my eyes to an issue that I may not have otherwise spent much time considering. I first caught this story on the Today Show (yes, most news I get comes from the Today Show, please don’t judge Continue Reading
Play On Words
Say “And I can ship my pants free” now say “ANDICANSHIPMYPANTSFREE” really fast! Now say, “That’s big gas savings” and then say “THATSBIGGASSAVINGS” really fast!! Pretty funny and a pretty darn effective ad campaign being aired by KMart Stores. Obviously when said in a conversation rapidly, the person doing the shout out is saying something Continue Reading
Abercrombie's a Bitch
OK, we all say stupid things once in a while. I’ve thrown down some verbal doozey’s in my day, none of which I care to mention here, and some still make me cringe when I look back. (Go ahead and ask me the next time we see each other…recounting some of my worst moments will Continue Reading
A Marketer’s (And Almost Every Girl’s) Dream Guy
When you think of brands and advertisements, you typically think of commercials, billboards, and magazine, print or radio ads. Interestingly enough, some of the strongest examples of brands are walking among us. After announcing his retirement this past week, it is safe to say that David Beckham has built a brand that will last much Continue Reading
Where Are They Now?
Commercials are a very polarizing subject for people. Some people hate them to the point where they change the channel from station to station until they find a station that has a show on. Then, there are other people that want to see the commercials. I am guilty of falling into the latter category. The Continue Reading
The Lost Art of the Written Word
Last night I finished reading a great book by an author I very much enjoy; DeMille. I realize this is not a great fete but, for as little as I read, plowing through a 700 page book in a week is an accomplishment, at least for me. Anyways, as I was introducing the finished book into our Continue Reading
A Lesson in Unplugging and Seizing the Moment
As a member of the QUEST class of 2013 through Leadership Greater Hartford, I am somehow back in a classroom setting. Although it’s only one full day, once a month, it’s so bizarre to be back behind a desk and learning. I often find myself dreading the fact I need to be out of the Continue Reading
You Go (American) Girl
I rarely do this, but I have to fully salute the marketing prowess of American Girl, and Mattel, for outmaneuvering me at every turn. These guys totally get it, and try as I might I can’t find a bad spin. OK, the price tags are a shock, and we don’t own an actual doll (yet), Continue Reading
Apps To Get Me Through the Day
Wherever you find me, you find my iPhone. I’ll admit, I don’t know what I would do without it. I have it perfectly organized for my daily life-and I know I’m not the only one (my 11-year-old neighbor is on hers more than I’m on mine). Smartphones have become extensions of us, they are our Continue Reading